Dr. Michael Bloomfield is a leading expert on creative thinking in culture, business and its relationship with AI. 

With an Anthropology PhD that focused on the evolutionary origins of creative thought from the University of East London, where he is a former lecturer, Michael has also taught at prestigious institutions like the London Interdisciplinary School, Bayes Business School and Brunel University London. 

Michael specialises in helping organisations foster creativity, running practical workshops often centred on his breakthrough model of creativity, the Creative Archetypes. He has given numerous talks on creativity and innovation to global organisations including IBM, Deloitte, Barclays Bank, Procter & Gamble, and Omnicom. 

His ideas have been published in The Guardian newspaper and he has run Guardian Masterclasses in how to unlock your creative potential.