Creativity Expert & Pioneer, PhD Anthropologist, Keynote Speaker, Author
Creativity Expert & Pioneer, PhD Anthropologist, Keynote Speaker, Author
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Dr. Michael Bloomfield is a leading expert on creative thinking in business and AI.
With a PhD in Anthropology, he has taught at globally prestigious institutions like Bayes Business School, the London Interdisciplinary School, and Wimbledon College of Arts.
Michael specialises in helping organisations foster creativity, running practical workshops and equipping his clients with what he calls "The Creative Philosophy."
His work has been published in The Guardian newspaper and he has run The Guardian Masterclasses in how to unlock your creative potential.
He has given numerous talks on creativity and innovation to global organisations including IBM, Deloitte, Barclays Bank, Procter & Gamble, and Omnicom.
Michael is the creator of the Creative Archetypes Assessment™ (CAA) — a pioneering framework for understanding how creativity actually works in individuals, teams and organisations.
Unlike traditional personality tools or innovation metrics, the CAA does not reduce people to fixed “types”, nor does it focus only on outputs or performance indicators. Instead, it identifies the deeper creative capacities that shape how people generate ideas, solve problems, collaborate and innovate.
Built on years of research into psychology, philosophy, creativity and organisational behaviour, the CAA offers something rare:
| a structured way to diagnose creative strengths, blind spots and untapped potential.
For individuals, it provides profound insight into how they think, create and grow.
For organisations, it reveals the hidden creative dynamics that drive innovation, problem-solving and adaptability — helping teams unlock stronger ideas, greater cognitive diversity and more effective collaboration.
At a time when creativity is widely recognised as a defining skill of the future, the CAA represents one of the first attempts to move beyond vague discussions of “being creative” and towards a deeper, more practical understanding of how creativity can be understood, measured and developed.